Listen to this story, it is very interesting. There is a strange thing among the fishes in the ocean. Actually what happens is that some fungus or parasites are attached to the teeth of big fishes. Now if this fungus is not removed from the teeth of these big fishes. If they go there, they will not be able to hunt for some time, hence some small fishes come near the big sharks and move in a particular way, due to which the big fishes come to know that it is a cleaner fish, that is, these small fishes will only clean their teeth. And that is why big fishes open their mouths and do not eat small fishes. These small fishes go into the teeth of big fishes and eat the dirt stuck in their teeth, due to which the small fishes get food and the teeth of the big fishes get cleaned. This is a common trend but the most interesting thing in this story is that there is another species of fish whose name is Saber Tooth Blenny. This is a clever fish, it knows what is the deal between big and small fish, hence it What they do is that they come near big fishes and start moving like small fishes due to which the big fish gets influenced and that big fish thinks that it is the same small fish which has come to clean its teeth but then it The saber tooth blenny goes inside the mouth of the big fish and quickly takes out a big piece of its skin which is its food for the saber tooth fish and the big fish keeps suffering due to this pain for many days. It would seem that we are not some animals like a big fish which can be easily influenced but in this video we will learn about such psychological tricks in which a person closes his mind and uses mental shortcuts and becomes a fool. The first psychological trick comes from The Very Affect author Robert Syal. Deeni gets a call from his friend who was running an Indian jewelery shop in Arizona. She tells Robert a very interesting case. That turquoise jewelery has been in her store for a long time. They tried to sell this jewelery which was not selling at all. To sell it, they tried many techniques like first they placed this jewelery in the display right in front, thinking that if people see the jewelery then they will definitely buy it. But no one bought this jewellery. After this he told his sales staff to ask every customer who comes to buy this jewelery but again people refused and said not interesting. Finally one day he gave up. And she thought that if no one is buying it then she will have to sell it at a loss, so she asked one of her employees to reduce the price of this jewelery to 1/2 i.e. half. After a few days, when she came to her store, she saw that All the jewelery has been sold but this is not the most shocking thing, the employee whom they had asked to halve the price, by mistake made it 2x instead of 1/2 i.e. doubled the price and the jewelery which has been sold for the last 6 months It was not selling, it sold completely after doubling the price. Actually, what happened was that ever since man was born, he keeps saying a statement that cheap should cry again and again, expensive should cry once, which gradually meant that The quality of costly things is good. Now in the case of jewellery, what happened was that when people used to come to buy jewellery, they had no knowledge of jewellery. They only knew that cheap jewelery means low quality and expensive means good quality and hence as long as the price is low. No one bought that jewellery, but when the price increased, it came to their mind that its quality is good, that is why the price is expensive and that is why all the jewelery was sold, so somewhere these tourists also acted like that big fish. The second trick in psychology comes from The Game of Few. There is a very big car manufacturing company in America named General Motors. Now what happened is that in the year 2000 they decided to close one of their car brands which was named Old Mobile. The reason was that the sales of this model were decreasing for the last 10 years but in 2003 suddenly its sales increased and it was competing with other best selling brands of the same company but the company itself was surprised. Because no one had advertised it, nor had they improved the design of the engine or its speed, but the people of the company were surprised as to what was the reason that people were sitting in queues to buy this discontinued model. So the answer is Scar City Principle according to which people will show more interest in anything when they feel that it has less pieces left and exactly the same thing happened with this car model as soon as people came to know that now this model And if it is not going to be made then everyone got influenced and started considering this car as more valuable. Another very interesting example of this is like there is a flight by Cockrid which was the fastest airline in the world. Even Bo 7476 had three times the fast speed. That is, the speed of R at 2200 km. We can also understand its speed in this way that if today we had to go from New York to London, it would take us 8 hours, but if we were to sit in Concorde, it would take us only 3 hours instead of 8 hours. Now what happened was that the company decided to close Cockade in 2003 because the cost of fuel was increasing and very few people used to board these flights, but as soon as people came to know that Cockade was going to be closed, they People crowded the roads to see the last landing of the flight, due to which there was so much traffic that the highway had to be closed. Not only this, due to this car city principle, the demand for tickets of Cockerard had increased so much that the last flight All the tickets were booked. Next comes the trick to influence. Head start strategy. A car wash company distributed royalty cards to its 300 customers that every time they got their car washed, a stamp would be put on their card and when Eight stumps will be installed i.e. eight car washes will be completed, then a free car wash will be provided to them by the company. Now the company has given different cards to 300 customers. The first 150 people were simply told that you can wash eight cars. Get it done and you will get a free car wash but the remaining 150 people were told that we have given you a head start i.e. two stms are already installed in them and you have to get the car washed in total 10 stsf i.e. if seen, both the types In Off cards, the customer needs only eight stumps to get a free car wash. After a few months, when the company reviewed all these cards, they saw that the cards with 10 stumps in which people were given a head start were not only the other eight. In order to collect the stamps, they were completing eight car washes; in fact, they were getting the car washed more often and faster than before, just so that after completing eight car washes, they would get a free car wash; on the other hand, those who had eight stamps Cards were given which means they had to start from zero. There were very few people in that group who were getting the car washed from the same company. In psychology, this is called head start strategy, which means before giving people a particular task, if we give them a If you provide a proof that they have already progressed to 10 or 20 then there is a much higher chance that they will complete that task. Many authors deliberately use this strategy for this and you can also use it. For example, imagine. That you are an author and today you have written all the content you had to write for your book, then what you can do is that if you know what are the last three paragraphs you have to write today, then do not write it today, write it tomorrow. What will happen is that the next day you will open your laptop to write those three paragraphs and write them quickly so that you will get a head start and there are a lot of chances that after writing these three paragraphs you will feel more motivated to write the remaining paragraphs. K's next psychological trick says that more creates confusion. Researchers studied 8 lakh employees working in different companies. Out of all these companies, half of the companies were planning 59 retirement offers to their employees, while the other half of the companies were planning 59 retirement offers to their employees. Only two retirement offer plans were made. When all these employees were studied, it was found that out of all the companies which had offered 59 schemes to their employees, only 60 employees were taking some or the other retirement plan, but the companies which had only Two retirement plans were offered, out of which 75% of the employees were taking the retirement plan. To prove this point, the same researchers did another experiment. They went to a big supermarket and set up a small jam stall there and outside it there was a They put up a display board in which they were offering 24 flavors and after a few days they changed that board and wrote on that board that now we have only two flavors of jam. When they combined all the results they came to know that That when they were earlier offering 24 flavours, only three out of every 100 people were actually buying any jam from them, but when they offered only two flavours, then 30 out of every 100 people were buying their jams i.e. 10 times the increase. Increase and the reason for this was that when we offer more varieties to people, it creates a damaging effect on them. When so many choices come to them, they are not able to take a decision and due to decision making problem, they buy something from us. On the other hand, when we give them limited options like in case of retirement or in case of jam, then their decision making becomes fast and businesses earn money from this. Next technique of influencing comes Bonus vs Free Famous. Psychologist Priya Raghubir did an experiment. She divided all the duty free stores in the airport into two groups. She ran an offer in half of the stores and said that on buying a bottle of liquor, a bracelet would be given for free to the other group. In the stores they showed that both liquor bottles and bracelets have different prices and the bracelet will not be available for free along with the bottle. This experiment went on for a long time and when all the data was compiled, very interesting things came to light such as In the store, the bracelet was being given as a gift. People were giving a lower price of Rs. 35 to buy this bracelet separately, that is, if this bracelet is worth Rs. 100, then people were saying, brother, we will give only Rs. 5 for it, whereas the customers who The bracelet was being shown separately, they were giving the full price of that bracelet i.e. if the bracelet is for ₹ 1 then it is full ₹ 1000000 and we are giving another product along with some product, then when we are giving the second product as a free boll When we give a free product, people think that the quality of this free product will be low, that is why we are giving it for free, that is why people underestimate the value of other products. For example, imagine that we are a software company, now we are trying to sell this software. So, if you people want ₹ 5000000 [Music] worth of audio books, I am giving you ₹ 5000000 [Music] worth of audio books and if you want audio books worth ₹ 0000 at no cost, then I have given the link of this application in the description and first comment, it is worth ₹ 440000. Off audio books are available in Hindi, which I am providing at no cost. Anyway, now coming to the next point, the next psychological trick says to reveal your weakness before others do. In 1950, when looking at volkswagen.com, it was made a lot of fun, but then volkswagen .com For example, in 1970 volkswagen.com in maximum cases, the judge used to take decisions in his favor. This was because before the opposition party's lawyer went to tell the judge about his shortcomings, he himself used to tell the judge about the shortcomings of his case, due to which When the lawyer of the other party used to tell the judge about its shortcomings, then the judge was not affected that much. For example, if we are selling our second car and if we inform about some minor weaknesses of that car even before the buyer discovers it. If you tell them, then the person buying it will feel that you are a genuine person and hence the chances of selling the car will increase. Okay, so in this video we saw a lot of interesting psychological tricks. We started with the fishes, how to name Saber Tooth Blenny. Acting like a cleaning fish, it also brings a piece of meat from big fishes. Now not only the fishes are influenced but we humans also get influenced by the trick in which we first saw The Ware of Act in which we talked about jewellery. The trick was that as a human being, we all have one thing in our mind that the expensive thing is of good quality, so many businessmen use this trick to charge us more money. The next trick was The Game of Few i.e. when things If the product gets reduced then a person starts valuing that thing more and that is why businessmen deliberately produce less products. The next trick was the head start strategy in which we gave the example of a car wash company that if we give evidence to someone that you If they have already completed 20 things out of 100 then their chances of completing that thing increase and there are chances that they will complete it quickly. Next trick we saw was More Create Confusion Maximum people among us think that If you give more options to the customer, then it is a good thing, but this thing is the opposite, that is, after giving more options, a decision is taken quickly and the customer is unable to take the decision due to which he does not buy the things. Next thing we saw was Bonus Versus. Free means if we give away our product by calling it free, then the other person will think that it is of no quality, that is why we are giving it for free, whereas we should give that thing to others by telling its true value, in which I also took the example of Gag A. And finally we saw that reveal your weakness before others do i.e. if we tell our small shortcomings to another person in advance, then it creates a trust due to which you can do another good business. I hope all these tricks. You must have liked it. If you found this video valuable then definitely watch this video. See you in the next video. Jai Hind.